The Best Local SEO Keywords

Powered by Search has an article about choosing relevant keywords and keyword phrases,utilizing free online tools, and determining keyword value. It is important to understand the importance of using long tail keywords to better target your audience.

The first step in an effective SEO strategy is choosing keywords and keyword phrases that are relevant to your niche. Targeting keywords that deal with health won’t help if you’re selling automotive products.

Also, you don’t want keywords which are too general or broad in their scope. Although “automobiles” may be a high ranking keyword, it won’t do much good for your automotive product business because such a search will result in too vast a selection of sites for customers to draw from. You can localize your keyword list even further by using phrases such as “automotive parts in St. Louis” for example. Choosing keywords and phrases which deal specifically with your product or service and your target area are what you’re after.

Source: Powered by Search

Local SEO Tip: Google’s Keyword Tool will help you select the keywords and key phrases that you should be targeting. Also, don’t overlook Google’s autocomplete for more ideas.



Local Ranking Opportunities

A recent article on Search Engine Watch discusses a study of geo specific keywords in a domain name. From my own analysis, I’ve noticed a correlation between domain name and ranking even though the site’s PR and the number of external links would suggest that the site should be much lower in the search engine results.

Most local search professionals will tell you that citations and site relevance to the target geo are the keys to ranking in local search engine results pages (SERPs).

Testing and retesting old methods is part of maintaining SEO strategies so it seemed a smart choice to take a closer look at one of these key onsite factors and conduct a small study on the weight of domain names in rankings. The goal was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a term directly associated with the domain name.



Local SEO tip: Look for a domain name that references the area that you are targeting.