Stay on Top of Search Results

Google has stated that in its search algorithms it currently uses over 200 unique signals to help determine the best results. I have always had an interest in monitoring the changes in the search results to analyze the direction that Google search is taking. In the last week, one of the factors that seems to have been negatively affected more so than in the past, are EMDs and PMDs. An EMD is an exact-match domain  while a PMD is a partial-match domain.

Some SEOs talk about a penalty for EMDs and PMDs. I prefer to think of it as less weight will be given to that signal. Think of it like a college test. The old tests relied on 80% multiple choice and 20% essay questions. This year the tests are 50% multiple choice, 30% essay, and 20% true/false questions. You won’t be penalized for being good at multiple choice questions but you do need to work on the true/false area and improve your essay skills to stay on top.

Continue to work on the positive things that will improve your site.

Dana is Back and Better than Before

I apologize to my regular readers for having been gone so long. I have been involved in other projects which kept me from being actively focusing on my true passions which include search engine optimization, analysis of current trends, and affiliate marketing. My goal is to provide you, the reader, with informative articles that will have you thinking about the future direction of SEO and affiliate marketing and not dwelling on what worked in the past.

The key lessons from this brief post is to stay focused on your passions. When you notice that you’re no longer on the right path, it’s time to change your direction. I made the mistake of abandoning my goals, and recent circumstances forced me to refocus. Mistakes that you make in life can be an opportunity in disguise. Learn from your mistakes and you will strengthen your opportunities for the future.

I am reminded of a poem that I learned back in grade school and it has never been more appropriate then it is for me today. I include it here for my readers.


The Road Not Taken

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

~ Robert Frost